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Don’t Miss Our Flash Sale: 25% Off Selected Sweaters!

Don’t Miss Our Flash Sale: 25% Off Selected Sweaters!

We are excited to announce a special Flash Sale offering 25% OFF on selected sweaters! This limited-time offer is available from May 20 to May 24, giving you the perfect opportunity to update your wardrobe with cozy and ...

Final Sale: Unmissable 50% Off on Our Entire Collection!

Final Sale: Unmissable 50% Off on Our Entire Collection!

The Final Sale event has ended. Thank you for your interest! Welcome to our most exciting sale event of the season – the Final Sale! Indulge in the latest trends and timeless pieces with an unbeatable 50% discount acros...

Elevated Basics for Spring

Elevated Basics for Spring

Why do we love t-shirts?They are perfect for any weather and have such a nostalgia factor that we all need these days! Plus, 2021 is all about the elevated basics - it taught us that you don’t need to spend a lot of time...

Wondering where to start since Spring is right around the corner (seriously, please hurry… love, all of NYC!)? We can help!

Wondering where to start since Spring is right around the corner (seriously, please hurry… love, all of NYC!)? We can help!

We know no one likes to be out of the loop when it comes to trends and this Spring is no different. Wondering where to start since Spring is right around the corner (seriously, please hurry… love, all of NYC!)? We can ...

Sleeves

Sleeves

Spring 2018 brought the puff-sleeve trend and clearly, it is here to stay. Need proof? Check out the 2020 fall/winter collections from designers across the globe. From bell-shaped and extra-long to balloon and cold-shoul...

An Interview with Designer | CEO of YAL New York, Ayala Kafif

An Interview with Designer | CEO of YAL New York, Ayala Kafif

In the US alone there are over 95,000 fashion “establishments.” Now more than ever you see the uprise of “Shop Small” and supporting small business but what makes a business stand out?At YAL we think it’s our story and o...

Top Trends For Fall 2020

Top Trends For Fall 2020

No one likes to fall behind on trends and color is always a huge part of them. Speaking of color trends, they are not always focused on the Pantone color of the year (hello, classic blue, we love you!). Wondering what ot...

Modest Dressing In A Modern World

Modest Dressing In A Modern World

Modern fashion proves that style fits in with modesty. Whether it is faith, religion, or personal preference that makes a woman wearing full-length skirts; today modest dressing is not a limiting factor. It's about makin...

Tznius Clothes - When Modesty Becomes Visible

Tznius Clothes - When Modesty Becomes Visible

What does the word "tznius" mean, and why do we use it in a fashion context? It derives from the Hebrew for "modesty" or "privacy”. Nowadays, this term is often used for the rules of dress for women within Judaism and ot...

The Fusion of Modesty and Style: A Modern Guide for Frum Women

The Fusion of Modesty and Style: A Modern Guide for Frum Women

In the bustling world of fashion, the concept of modesty often seems sidelined. However, for the frum community - devoutly Jewish women observing the time-honored principles of tznius (modesty) - fashion represents an in...

The Role of Modest Fashion in Building Self-Expression and Identity

The Role of Modest Fashion in Building Self-Expression and Identity

Fashion is more than a superficial aspect of our lives. It's a personal narrative, an aesthetic language that speaks volumes about our identities, beliefs, and values. For those who align with modest fashion, it's not ju...